I remember when catalogs, brochures and binders were considered cutting edge.  I still create product catalogs and collateral pieces that keep printers in business.

There are times when the difference between having a product specified or not lies in the spec sheet.  Clarity, organization, crisp diagrams, and a logical info flow is key.

The reality is that more people will access your company through social media than your website.  I make sure that your voice is heard and stands out amongst the crowd.

Product benefits, when revealed in detailed product drawings and elevations, speak to architects and electrical contractors more than any type of promotional advertising.  I do that.

Your online presence is key.  I design websites with one focus in mind - to increase revenue.  Yours, not mine.  A mixture of art, technology and accessibility is my approach.

When I was Marketing Communications Director at Kim Lighting, it was all about technical relevance.  Now it's about how you take that technology and make it relevant to your world.

Richard Stellar started his career in the architectural lighting industry as the marketing director at CSL Lighting.  Working for Jack Zukerman and Sy Gerber, Stellar's 'baptism by fire' resulted in CSL's meteoric rise and reputation for marketing outside of the box.  Winning the Dallas Arts Award (beating out General Electric), Stellar then moved to Kim Lighting for a brief stint as their Marketing Communications Manager.  That corporate environment was not a great match, and Stellar soon went back to work for Zukerman at RSA Lighting.

After creating a successful digital identity start-up, Stellar went back to the lighting industry and consulted for (as he still does today) GM Lighting.  Their spectacular growth and success is legend in the lighting industry, as is Dreamscape Lighting, who Stellar still consults with.